Understand your audience
Identify what matters to the talent you need and how they currently see your company.
Your brand.
Their first impression.
Future talent looks at your brand before they talk to your team. Make that first impression reflect what your business really offers.
on your side
Your employment story
belongs in your strategy.
Employer Brand Value (EBV) is how you define and communicate the value of working for your organization.
We help you think through how talent perceives your company, what differentiates the employment experience, and how to present that clearly in your recruitment advertising.
Words, video, social recruitment and your presence on recruitment platforms should tell a consistent story. Strong employer branding supports both attracting candidates and retaining talent.
We start with the business, the roles and the people you want to reach. Then we connect the message to the channels and tools your recruiting team uses.
A clear story.
In the places candidates look.
Define your value
Give candidates a specific, credible reason to be interested in working for you.
Project it consistently
Bring the story into recruitment ads, platform profiles, social content and video.
The right tools.
One experienced agency.
Agency-level expertise. Established vendor relationships. A platform mix chosen around your hiring needs.
Talent SolutionsSilver Channel PartnerView LinkedIn’s partner directory ↗
A sample of the recruitment technologies we work with.
Employer branding questions.
What is employer branding, and how is it different from recruitment advertising?
Employer branding communicates what working for your company is like and why relevant talent should consider you. Recruitment advertising carries that message to candidates through selected channels. Bessire helps the two work together around a credible employment story.
What is an employee value proposition, or EVP?
An employee value proposition (EVP) explains what employees can expect from working for your business, including meaningful work, development, culture, compensation and benefits. It should reflect the experience you actually offer. We help connect that value to your recruitment message and platform presence.
What does Bessire mean by Employer Brand Value?
Bessire uses Employer Brand Value (EBV) to describe the employment story and reputation that help talent understand why they would want to work for your business. We help define that value and project it through words, video and recruitment channels, with a message grounded in the experience your company offers.
Where should our employer brand appear?
Use a consistent employment story across your career site, job advertisements, LinkedIn presence, employer profiles, social content and recruitment video where relevant. Candidates may encounter several of these before speaking with you. Bessire reviews the touchpoints you use and helps connect the message across them.
How do we measure employer branding performance?
Choose measures tied to your goals and available data, such as relevant audience reach, career-site engagement, application conversion and progression of qualified candidates. Review changes alongside advertising, role requirements and market conditions. No single metric establishes the impact on its own.
What makes your company
a place people want to work?
Let’s discuss how your employer story can support your hiring goals.